Custom Web Development

Custom web platforms, built for the way the business runs

We build on React, with Next.js where server rendering is warranted. Pages arrive as finished HTML, so they open quickly and search engines read them without executing JavaScript.

The same stack serves three different purposes, and the measure of success differs in each.

• Marketing and B2C sites

  The site has to be found and to convert: clean structure and structured data for search, fast loading on mobile, and analytics set up so you can see which pages bring in customers.

• Internal tools

  Built for daily use: fast, behind proper access control, and organised around your operation. Dashboards, statistics, filtering and search, with import and export where the work requires it.

• Customer portals

  Each customer sees only their own data, separated at the database level rather than hidden in the interface. New users are guided through the screens with short explanations and tooltips, which keeps routine questions away from your team.

What we cover before a site goes live

Design, build and deployment are handled in one engagement, so speed, security and search are decided early rather than corrected afterwards.

• Search visibility

  Structured data and a fast-loading architecture are part of the build rather than an optimisation pass added at the end.

• Room to grow

  The same foundation carries a single landing page and a platform with several user types, so the first version does not have to be replaced to add the second.

• Measured conversion

  Interfaces are designed around the action the visitor came to take, and the analytics are set up to show whether they took it.

Related work

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  WinningCircle

  A financial education platform that teaches members to invest through practice rather than theory.

• 

  Reflectize

  Our own product: an AI journal that picks up where you left off. Waitlist open.

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  PersonelApp

  Hiring and workforce management across a mobile app, a company portal and a back office.

Related reading

• Admin Dashboard Development: Features, Architecture, and Cost Drivers

  A practical guide to admin dashboard features, permissions, architecture, build-versus-buy choices, development stages, and cost drivers.

  Aug 12, 2026

• Customer Portal Development: Workflows, Integrations, and Adoption

  A buyer-focused guide to customer portal development: planning a coherent first release, managing risk, and learning how to plan account access, requests, documents, payments, status, support, and connected staff operations.

  Aug 7, 2026

• B2B E-Commerce Portal Development: Workflows Beyond the Cart

  A buyer-focused guide to a B2B e-commerce portal: planning a coherent first release, managing risk, and learning how to scope account pricing, approvals, quotes, ordering, credit, fulfillment, and service history.

  Aug 18, 2026

• Why Back-Office User Experience Matters to Customers

  A buyer-focused guide to back-office user experience: understanding the opportunity, managing risk, and learning how to connect clearer staff tools to faster decisions, fewer errors, better recovery, and more consistent service.

  Aug 11, 2026

Building the product for what comes next